For me, it's all about the promotional videos. There's a whole playlist of them on YouTube. Perhaps my favorite one is this, which is specifically designed for young adults in the mid-'90s. As such, it opens with the squeal of an electric guitar and a general vibe of "this isn't the theme park you went to as a kid!" Until, of course, they finish the section on the Magic Kingdom by remarking on the classic attractions throughout the park.
(I just found this one, which is an updated version made about 7 months later. Perhaps I'll spend some time comparing them. For one thing, the narrator is not quite as hip and rad.)